Rich in Moisture and Minerals

Rice has served as a skin-whitening tool 

in East Asia since around 1500 B.C. Particularly, 

the practice of washing one's face with leftover rice water has been a skincare 

tradition for achieving white and smooth skin since Korea's Joseon Dynasty.

The skin-whitening effect of rice is attributed to "Gamma-oryzanol," 

found in the embryo bud of rice, a key constituent, alongside rice's starch component. 

Gamma-oryzanol stands out for its superior antioxidant properties, 

while rice starch is renowned for its exceptional moisturizing ability due to its high water absorption rate.



Rice boasts high levels of moisture, 

minerals, and vitamins, including vitamins C, A, E, and B, 

enhancing its outstanding whitening and 

moisturizing effects.